I’m happy to see Levi’s coming back in front of the jean’s line. It is a brand that I use to like as an icon when I was a teen and earlier than left because they became available in supermarket…

Now it seems that they have understood and goes back to offering quality products… they still have a huge mass market product line but their more defined ones are interesting.

In this video you see why nobody can say anything about the heritage of Levi’s.