Sometimes my good old France is seen as a cultural, fashionable and arrogant country but less as a sporty one. In fact people who think that are right but not on the last point!
When our results are not often the best we still have a really strong sport culture and if you look at Basketball it shows! Ok team were there before but my generation, born listening to the commentary of Georges on Canal+ during the NBA games, can tell a bit.
I’m not a Basketball player because I’ve never been good at it but always liked it! Watching Magic or Michael and the others has always been a pleasure thanks to this era. In the meantime some of my friends were playing so I can ensure you that playground and Streetball (Remember the Adidas tournament?) was all around… As a reminder look how many French players are in the NBA today…
So it’s nice to see this series of short clip made by Nike! Because it remind to the world that, hey, we are not only made of luxury brands and writers…
See the other clips on Nike.com