If you follow sports and rugby you know Canterbury of NZ… If you don’t, it’s just the biggest Rugby jersey producer outside of the big league guys I would say!
When I saw that they were doing a lifestyle line I was afraid as most does it wrong… But in this clip/lookbook the Varsity jacket, sweater, shirts and so on looks good. A preppy and clean approach that goes well with their Rugby roots but also with my personal taste of the moment .
They could have easily fallen inside the sportswear orientated line added to a lot of rugby shirt but no it seems well done!
Maybe the video make the product better than they are but like that they look good.